CSR: Creativity Sparks Revenue
If doing good feels good, does good and makes profit, shouldn’t it be a priority?
When the “fluffy stuff” boosts your online presence, inspires your clients, markets your
company to a whole new audience, it becomes less fluffy-looking and more like money in the bank.
Corporate Social Responsibility doesn't always return immediate financial benefit to your business, nor should it ... we all know that investment in the future is just as important as instant gain. And being socially conscious is a long-term investment: it's a way of raising your reputation and doing good. Which are both ultimate profit-makers.
In a study by Nielsen, "55% of global online consumers across 60 countries say they're willing to pay more for products or services from companies that are committed to positive and social-environmental impact."
Your company image and reputation play a part in your customers' buying decisions - do good things and tell your customers about them, but keep it consistent. Buyers are clever people - they can sniff out a one-trick-pony. A long-term strategy is crucial.
Let us help you to create a CSR strategy that incorporates a combination of short-term wins and long-term gains. Let your halo shine through the fluffy stuff!